
 Elevate with Robert Glazer
 Elevate with Robert Glazer Weekend Conversations: How To Create Far-Reaching, Positive Ripple Effects
 May 31, 2025 
 Discover the transformative power of the Dream Program, which shifts focus from bonuses to meaningful employee experiences. Learn how this initiative fosters deeper connections by unveiling employee aspirations, ultimately enhancing company culture. The hosts discuss the emotional dynamics of granting wishes and how acts of kindness create ripple effects in the workplace. Dive into stories of mentorship and the importance of intentional communication for personal and professional growth, inspiring listeners to implement positive changes in their own environments. 
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Origin of Dream Program
- John Ratliff started the Dream Program at his call center to fulfill employee wishes, improving culture and reducing turnover from 100% to 30%.
- This program had a lasting positive impact and helped his business success significantly.
Power of Personal Gifts
- Giving small, personal, meaningful gifts to employees can create a much bigger impact than uniform monetary bonuses.
- The emotional context and personal nature of these gifts drive outsized positive effects beyond their dollar value.
Manage Objections With Matrix
- Use an upside-downside matrix to evaluate new ideas focusing on risk and burden to others.
- Push through objections when the downside and cost to others are low, but potential upside is high.




