Masters of Scale

Let your customers be your scouts, w/Eventbrite's Julia Hartz

Jan 8, 2019
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ANECDOTE

It's Not About the Latte

  • As a teen, Julia Hartz worked at a coffee shop where a woman yelled at her daily about the coffee.
  • Hartz realized the woman's complaints weren't about the latte but a need for connection.
ADVICE

Dig Deeper

  • Don't take customer feedback at face value; understand their underlying needs.
  • Look beyond the surface complaint; what the customer says may not be what they actually mean.
ANECDOTE

Friends Set Experience

  • Julia Hartz's first job was on the set of Friends, where she managed the set phone.
  • This experience taught her to handle demanding people and respond quickly under pressure.
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