The Marketing Companion
Six pillars of our marketing future
Nov 6, 2023
Mark Schaefer shares his thoughts on the future of marketing, discussing the six pillars that shape it, including AI-driven content and experiences, the metaverse, personal branding, organizational structures, and community building. He explores the potential of AI to create immersive experiences and mentions the importance of personal branding as a defense against AI threats. He also emphasizes the significance of speed in marketing and the shift towards real-time marketing, using Oreo's ad during a power outage at the Super Bowl as an example.
26:08
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Quick takeaways
- AI enables the creation of personalized and cost-effective content and experiences in marketing.
- Marketers should find innovative ways to engage with their audience in emerging digital environments like Discord.
Deep dives
AI-driven content and experiences
AI is a significant disruptor in marketing, particularly in the creation of immersive experiences that connect with customers. It enables the development of personalized and cost-effective content and experiences, such as movies, which can leave a lasting impact on customers.
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