The Marketing Companion

Six pillars of our marketing future

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Nov 6, 2023
Mark Schaefer shares his thoughts on the future of marketing, discussing the six pillars that shape it, including AI-driven content and experiences, the metaverse, personal branding, organizational structures, and community building. He explores the potential of AI to create immersive experiences and mentions the importance of personal branding as a defense against AI threats. He also emphasizes the significance of speed in marketing and the shift towards real-time marketing, using Oreo's ad during a power outage at the Super Bowl as an example.
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