

Six pillars of our marketing future
9 snips Nov 6, 2023
Mark Schaefer shares his thoughts on the future of marketing, discussing the six pillars that shape it, including AI-driven content and experiences, the metaverse, personal branding, organizational structures, and community building. He explores the potential of AI to create immersive experiences and mentions the importance of personal branding as a defense against AI threats. He also emphasizes the significance of speed in marketing and the shift towards real-time marketing, using Oreo's ad during a power outage at the Super Bowl as an example.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Exploring the Six Pillars of Marketing Future
03:09 • 3min
AI and Marketing: Creating Immersive Experiences for Customers
06:06 • 7min
The Power of Personal Branding and Activating Customers as Marketers
13:05 • 4min
The Power of Speed and Real-Time Marketing
17:28 • 8min