The Marketing Companion cover image

Six pillars of our marketing future

The Marketing Companion

CHAPTER

The Power of Speed and Real-Time Marketing

This chapter emphasizes the importance of speed in marketing and the shift towards real-time marketing, using the example of Oreo's ad during a power outage at the Super Bowl. It also addresses the challenge of transitioning from campaigns to real-time marketing and the opportunity of building brand communities for ultimate brand connection.

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