4min chapter

The Marketing Companion cover image

Six pillars of our marketing future

The Marketing Companion

CHAPTER

The Power of Personal Branding and Activating Customers as Marketers

This chapter explores the significance of personal branding as a defense against AI threats, the role of trust in the streaming economy, and the benefits of leveraging customers as marketers. It also addresses the importance of dismantling rigid structures to embrace agility in marketing.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode