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Early struggles
- Angie Hicks moved to Columbus, Ohio, after college to start a business with Bill Osterle.
- Initially, she went door-to-door selling memberships, an experience she found miserable as an introvert.
Newspaper ad success
- After struggling with door-to-door sales, Angie Hicks and Bill Osterle tried a new marketing approach.
- They placed ads in local newspapers, which led to a significant increase in calls and memberships.
Human Google
- In the early days, Angie Hicks handled all aspects of the business herself, from answering phones to assembling the magazine.
- She even helped a member find ballet lessons, highlighting the personalized service.