Angie's List: Angie Hicks
How I Built This with Guy Raz
00:00
Is There a Community of Trust?
The business model is based on basically building a community of trust. It didn't even occur to us that we should allow people to review anonymously. There's almost, there's, there is a sense of belonging and obligation that became a culture of the service. And it replicated itself in city after city.
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