Entrepreneurs on Fire Retail Reinvented: Inside Shopify’s Game-Changing POS 10 Launch with Ray Reddy
May 23, 2025
Ray Reddy, VP of Retail at Shopify and co-founder of Ritual, dives into the launch of POS X, a revolutionary POS system designed for modern retailers. He emphasizes the necessity of a unified retail system to stay competitive, highlighting how small UX upgrades can significantly enhance efficiency. Reddy also discusses the potential of AI to simplify POS customization, making it as easy as creating a TikTok, empowering local entrepreneurs to thrive in the retail space.
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Simplify Retail Operations
- Focus on simplifying retail operations to help staff and stores succeed.
- Continuously improve the product based on customer feedback to make it easier and better.
Solving Mixed Basket Fulfillment
- Retailers struggled with mixed baskets where items had different fulfillment methods.
- POS X now allows splitting fulfillment line by line, improving checkout time and flexibility.
Brand Consistency Builds Trust
- Visual brand consistency between online and in-store builds customer trust.
- Trust encourages better upselling since staff interactions feel more native and confident.
