Ray Reddy is VP of Retail at Shopify, leading the company's retail business and championing local entrepreneurs. With a career focused on leveraging technology for commerce, he previously co-founded Ritual, a mobile commerce platform supporting local restaurants, and PushLife where he later led mobile product management for shopping and commerce. He is passionate about building products that simplify complexity and create new opportunities to help local entrepreneurs win.
Top 3 Value Bombs
1. A unified retail system - built from the ground up, not stitched together - is essential to compete in modern commerce.
2. Small UX upgrades, like intuitive navigation and smarter search, drive major efficiency wins for store staff.
3. AI will soon make POS customization as easy as creating a TikTok - massively empowering small retailers.
Visit Shopify to explore POS 10 and see what’s possible - Shopify
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