Ray Reddy

Ray Reddy, VP of Product for Retail at Shopify, discusses groundbreaking advancements with the Shopify Summer Editions 2025. He unveils the transformative Shopify POS 10, designed to enhance efficiency and unify online and in-store experiences. Reddy explains how this update optimizes customer interactions and streamlines workflows, empowering merchants to thrive in a competitive landscape. With a focus on intuitive design and improving user journeys, he highlights the importance of integrating technology to meet retail challenges head-on.

Ray Reddy, Shopify's VP of Retail, drives innovations in the Point of Sale system to empower local businesses. He unveils exciting new features in POS V10, including faster checkouts and split fulfillment options. The episode highlights the importance of customization and user-friendly interfaces, enhancing customer experiences. Reddy elaborates on tools like Cleverific that simplify order management and reduce support issues. This blend of technology and retail aims to make in-person selling smoother and more efficient.

Ray Reddy, VP of Retail at Shopify and co-founder of Ritual, dives into the launch of POS X, a revolutionary POS system designed for modern retailers. He emphasizes the necessity of a unified retail system to stay competitive, highlighting how small UX upgrades can significantly enhance efficiency. Reddy also discusses the potential of AI to simplify POS customization, making it as easy as creating a TikTok, empowering local entrepreneurs to thrive in the retail space.