Ray Reddy

Ray Reddy, VP of Product for Retail at Shopify, discusses groundbreaking advancements with the Shopify Summer Editions 2025. He unveils the transformative Shopify POS 10, designed to enhance efficiency and unify online and in-store experiences. Reddy explains how this update optimizes customer interactions and streamlines workflows, empowering merchants to thrive in a competitive landscape. With a focus on intuitive design and improving user journeys, he highlights the importance of integrating technology to meet retail challenges head-on.

In a thought-provoking discussion, Ray Reddy, VP of Retail at Shopify, reveals how the company is transforming point-of-sale systems into comprehensive commerce operating systems. He highlights the importance of unified commerce and how AI is revolutionizing retail by automating mundane tasks. Ray emphasizes the potential of physical stores, advocating for enhanced customer identification through innovative tech. The conversation also explores the long-term considerations for merchants when choosing technology partners, making this a must-listen for anyone in retail.

Ray Reddy, Shopify's VP of Retail, drives innovations in the Point of Sale system to empower local businesses. He unveils exciting new features in POS V10, including faster checkouts and split fulfillment options. The episode highlights the importance of customization and user-friendly interfaces, enhancing customer experiences. Reddy elaborates on tools like Cleverific that simplify order management and reduce support issues. This blend of technology and retail aims to make in-person selling smoother and more efficient.