The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky
190 snips
Oct 3, 2025 Ketty Slonimsky, Chief Growth Officer at Palta, shares her wealth of knowledge about scaling consumer apps. She discusses the importance of building defensibility early through data loops and shares insights on optimizing user onboarding to ensure growth. Ketty challenges traditional LTV/CAC models and emphasizes leveraging influencer marketing while maintaining a focus on building organic growth through community engagement. Additionally, she details the balance between centralized and embedded growth teams, highlighting the need for a hands-on, experimental approach to hiring and strategy.
AI Snips
Chapters
Transcript
Episode notes
Growth Is A Unified Discipline
- Growth blends acquisition, product, and data into one discipline rather than being just marketing or product.
- Ketty frames growth as activation, onboarding, monetization and engagement driven by analytics.
Nail Core Use Case First
- Early-stage growth focuses on nailing the core use case and building a fast optimization engine.
- Later-stage growth must build defensibility via product breadth and data loops, not just incremental tweaks.
Treat Onboarding Like Sales
- Treat onboarding and acquisition like a long sales funnel that warms cold leads before they see the product.
- Design landing pages and funnels with a sales mindset tailored to your audience and product uniqueness.