TikTok's Creative-Heavy Playbook

Ketty Slonimsky is Chief Growth Officer at Palta, the platform behind apps like Flo (the #1 female health app with 77M+ MAU), Simple, and Zing AI, where she leads a centralized growth function across the portfolio. She was previously first VP Product & Growth at HeliosX (£900M+ ARR, bootstrapped D2C healthtech), has advised companies like SonderMind, Runna, Guardio, Cheddar, P&G Digital Ventures, and is a board advisor at HeliosX.

AGENDA:

02:33 What is Growth and When to Hire For It

06:04 Three Profiles of Successful Growth Leaders

10:07 Challenges and Learnings from Failed Ventures

21:17 How to Optimise User Onboarding for Growth

26:14 Biggest Lessons on Retention 

30:25 How to Artificially Create Organic Growth and Community Building

32:10 Why LTV Models are BS

37:35 How to Use Influencers to Grow Insanely Fast

47:07 The Metrics that Matter in Growth

49:48 Push Notifications and Engagement: What To Do vs What Not to Do?

51:57 Quick Fire Round