Ketty Slonimsky

Ketty Slonimsky, Chief Growth Officer at Palta, shares her wealth of knowledge about scaling consumer apps. She discusses the importance of building defensibility early through data loops and shares insights on optimizing user onboarding to ensure growth. Ketty challenges traditional LTV/CAC models and emphasizes leveraging influencer marketing while maintaining a focus on building organic growth through community engagement. Additionally, she details the balance between centralized and embedded growth teams, highlighting the need for a hands-on, experimental approach to hiring and strategy.