How I Built This with Guy Raz Health-Ade Kombucha: Daina Trout (2020)
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Jan 9, 2023 
Daina Trout, co-founder of Health-Ade Kombucha, shares her journey from farmer's market sales to a $200 million brand. She reveals how a failed hair loss product idea led her and her co-founders to embrace kombucha instead. The trio's commitment to brewing, customer feedback, and bold moves into full-time entrepreneurship are highlighted. Daina discusses the challenges of scaling production, securing funding, and managing rapid growth while reflecting on the balance of luck and grit that shaped their success.
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Grad School Feasts and Ferments
- Daina Trout's roommates remember her for elaborate meals she cooked in grad school, leading to credit card debt.
- She experimented with fermenting foods like kombucha, kimchi, and kefir.
A Serendipitous Meeting
- On her first day at GlaxoSmithKline, Daina was paired with Vanessa Dew, who'd just gone through a breakup.
- They formed a strong bond and excelled as a sales team, winning top awards.
Entrepreneur Club
- Daina, Justin, and Vanessa held structured "Entrepreneur Club" meetings every Saturday.
- They brainstormed business ideas stemming from everyday frustrations.