11min chapter

How I Built This with Guy Raz cover image

Health-Ade Kombucha: Daina Trout (2020)

How I Built This with Guy Raz

CHAPTER

From Dreams to Distinction: The Health-Ade Journey

This chapter chronicles the founders' leap of faith from steady jobs to establishing Health-Ade Kombucha, detailing their resourceful beginnings and pivotal moments. The narrative highlights their early struggles with scaling production, securing funding, and navigating the competitive retail landscape while emphasizing their innovative approaches to distribution and brand promotion. Through reflections on teamwork and determination, the co-founders share insights into the complexities of building a successful kombucha venture from the ground up.

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