The Amp The Summer of Sport: How is streaming reshaping major sporting events?
Aug 29, 2024
The podcast dives into the shift towards streaming for major sporting events like the Olympics and T20 World Cup. It highlights the struggles broadcasters face in engaging younger audiences and adapting to changing media rights. A focus on women's sports showcases untapped potential and growing viewer interest, particularly following recent successes. The excitement for the 2028 Los Angeles Olympics introduces discussion on new sports and broadcasting strategies. Additionally, Netflix's partnerships with major leagues underscore its aggressive role in the evolving sports landscape.
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Euro and Olympics Experience
- Dan Monaghan attended Euro matches in Germany, including Scotland's defeat against Germany.
- He also watched the women's basketball gold medal match in Paris.
Olympic Appeal
- The Olympics' short duration and diverse sports attract a wide audience.
- It is the second most popular sport globally, according to Ampere's data.
Olympic Media Rights Value
- Media rights for the Paris Olympics reached US $3.4 billion, a 14% increase from Tokyo.
- This makes the Olympics the third most valuable sports property globally, following the NFL and EPL.