The Summer of Sport: How is streaming reshaping major sporting events?
The Amp
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Olympic Moments and Media Shifts
This chapter reflects on key moments from recent major sporting events, particularly the Olympics and T20 World Cup, highlighting significant achievements like Djokovic's gold win and Team USA basketball's success. It delves into the changing landscape of media rights, discussing the rise of streaming and the impact of regulation on broadcasting accessibility for viewers. Additionally, the chapter examines the demographic trends of Olympic viewers, particularly the challenges of engaging younger audiences while ensuring the event remains a widely accessible celebration of sport.
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