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The Summer of Sport: How is streaming reshaping major sporting events?

The Amp

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Valuing Women's Sports: A Media Rights Perspective

This chapter delves into the undervaluation of women's sports in the US, examining the disparities in media rights and revenue. It highlights the growth potential of women's leagues, particularly through recent successes like women's March Madness, and explores the dynamics of short-term contracts and viewer engagement.

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