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Ahead of the Game
The Value of Social Media Marketing
Feb 9, 2024
Emeric Ernoult, CEO of Agora Pulse, discusses standing out in social media by focusing on analytics. Topics include 'vanity metrics', upcoming trends, top tips, and monitoring. Emphasis on quality content over quantity, social media tools and analytics, success strategies, and consistency in content creation.
01:07:42
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Quick takeaways
- Agora Pulse stands out by focusing on ROI in social media management.
- Emric Urnu shares Agora Pulse's journey from online communities to social media management.
Deep dives
Focus on Differentiation through ROI
Agora Pulse differentiates itself in the social media management space by focusing on ROI. The podcast discusses the importance of measuring success in social media marketing and explaining its value to non-marketing stakeholders. The emphasis on proving the business impact of social media activities sets Agora Pulse apart from competitors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode