Emeric Ernoult, CEO of Agora Pulse, discusses standing out in social media by focusing on analytics. Topics include 'vanity metrics', upcoming trends, top tips, and monitoring. Emphasis on quality content over quantity, social media tools and analytics, success strategies, and consistency in content creation.
Agora Pulse stands out by focusing on ROI in social media management.
Emric Urnu shares Agora Pulse's journey from online communities to social media management.
Prioritizing easy-to-use analytics tools helps drive business value in social media marketing.
Deep dives
Focus on Differentiation through ROI
Agora Pulse differentiates itself in the social media management space by focusing on ROI. The podcast discusses the importance of measuring success in social media marketing and explaining its value to non-marketing stakeholders. The emphasis on proving the business impact of social media activities sets Agora Pulse apart from competitors.
Evolution of Agora Pulse: From SaaS to Social Media Management
Emric Urnu, the founder of Agora Pulse, shares the journey of the company from starting as a SaaS business for online communities in 2000 to pivoting towards social media management in 2011. The podcast highlights the challenges faced in adapting to the changing social media landscape and the strategic decisions to transition towards a software business model.
Prioritizing Ease of Use and Analytics
Agora Pulse places a strong focus on providing easy-to-use analytics tools for social media marketers. By integrating with Google Analytics, the platform enables users to track conversions and revenue generated from social media activities, enhancing the ability to measure the true impact of their marketing efforts. The discussion emphasizes the importance of understanding and utilizing social media metrics effectively to drive business value.
Understanding the Importance of Sales Pipeline in B2B Marketing
Sales pipeline is emphasized as crucial in B2B marketing, serving as the lifeblood of the business. Despite high metrics from online events, the failure to convert attendees into marketing qualified leads (MQLs) highlighted a disconnect in generating impactful leads. The podcast delves into the significance of distinguishing between vanity metrics like event attendance and actual meaningful metrics such as MQLs. It underscores the necessity of not only attracting numbers but ensuring quality leads to drive business success.
The Shift Towards Authenticity and Realness in Social Media Marketing
The future of social media marketing is projected to focus more on authenticity and raw, unedited content. The trend towards humanizing brand communication, moving away from polished, scripted corporate messaging, is seen as pivotal. By embracing realness and transparency in content creation, brands aim to bridge the gap with audiences, fostering a more relatable connection. Social media success is anticipated to hinge on genuine, unfiltered interactions and relatable storytelling over heavily produced, branded content.
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.
Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out from close competitors like Hootsuite and Buffer by focusing on analytics and ease of use.
Their chat also touches on differences between platforms, what are 'vanity metrics', upcoming trends, Emeric's 4 top tips, and making sure to monitor the tip of the iceberg...
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