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2min chapter
The Value of Social Media Marketing
Ahead of the Game
Navigating the Impact of Social Media Platforms on Business
This chapter delves into the influence of platforms such as TikTok on businesses and stresses the significance of identifying the online spaces frequented by one's target demographic. It underlines the necessity for businesses to concentrate on platforms where their audience is highly engaged, while also considering the trade-offs when exploring new opportunities on emerging platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode