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The Value of Social Media Marketing

Ahead of the Game

CHAPTER

Navigating the Impact of Social Media Platforms on Business

This chapter delves into the influence of platforms such as TikTok on businesses and stresses the significance of identifying the online spaces frequented by one's target demographic. It underlines the necessity for businesses to concentrate on platforms where their audience is highly engaged, while also considering the trade-offs when exploring new opportunities on emerging platforms.

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