The Value of Social Media Marketing
Ahead of the Game
Social Media Marketing Tools and Analytics
The chapter delves into Agora Pulse, a social media marketing tool that connects with various platforms and offers features like scheduling, analytics, and conversation monitoring. It discusses the benefits of using such tools for businesses in industries like retail, hospitality, agencies, and government sectors. Emphasis is placed on the importance of clear social media analytics, tracking ROI, and moving beyond vanity metrics to measure the true impact of social media efforts.
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