The Value of Social Media Marketing
Ahead of the Game
Journey from Legal to SaaS for Social Media Marketing
The chapter covers the speaker's transition from a business lawyer to founding a SaaS business focused on social media marketing, detailing the challenges, pivot in business model, and eventual growth to 21 million euros in annual recurring revenue. It emphasizes the decision to not take external investment, the importance of efficient business operations, and the evolving landscape of social media marketing over the past 15 years, highlighting the complexities faced by modern marketers in managing various digital platforms and content formats.
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