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B2B Revenue Vitals
RV229 - The 2025 B2B Content Playbook
Dec 31, 2024
Finn Thormeier hosts Chris Walker, who shares insights on crafting an effective B2B content strategy for 2025 while building Passetto. They discuss the balance of lead generation versus audience building, the pitfalls of over-sharing intellectual property, and the power of invite-only events as a unique strategy. Chris emphasizes the importance of a strong content point of view, effective topic sourcing, and the necessity of measuring content results. The conversation also touches on the evolving roles in content creation and the critical nature of distribution.
52:46
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Quick takeaways
- Chris Walker stresses the importance of aligning marketing strategies with business financials to effectively communicate value to executives.
- He highlights the necessity of maintaining deep customer relationships to inform product development and address market pain points accurately.
Deep dives
Understanding Marketing's Complex Impact
Many marketing leaders struggle to demonstrate the actual impact of their strategies beyond basic metrics like leads and pipeline. Chris emphasizes the need to view marketing investments through a financial lens, allowing marketers to communicate their value effectively to the executive team. This shift requires marketing professionals to embrace business acumen and understand unit economics, ensuring their investments yield high returns. For example, while heavy spending on Google Ads might seem attractive, its ROI may not justify this approach compared to alternative marketing strategies that can drive better results at a lower cost.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode