RV229 - The 2025 B2B Content Playbook
GTM Live
00:00
Crafting Authentic Content
This chapter focuses on the speakers' approach to producing engaging podcast content and the workflows involved in selecting impactful video clips. Emphasizing self-reflection and consistency, they highlight the importance of creating content that aligns with personal interests rather than simply chasing social media metrics. The discussion also critiques the reliance on venture capital and advocates for resourcefulness in B2B marketing to drive meaningful customer relationships.
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