RV229 - The 2025 B2B Content Playbook
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Navigating Business Perspectives and Customer Engagement
This chapter explores the crucial need for a strong point of view in business and the challenges leaders encounter in defining it. It emphasizes the importance of understanding customer needs and acquisition costs, advocating for active engagement and direct interaction between executives and customers. The discussion highlights the evolving responsibilities of leadership in modern B2B contexts, urging a shift towards a more service-oriented approach to foster long-term customer success.
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