AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
14min chapter
RV229 - The 2025 B2B Content Playbook
B2B Revenue Vitals
Navigating Business Perspectives and Customer Engagement
This chapter explores the crucial need for a strong point of view in business and the challenges leaders encounter in defining it. It emphasizes the importance of understanding customer needs and acquisition costs, advocating for active engagement and direct interaction between executives and customers. The discussion highlights the evolving responsibilities of leadership in modern B2B contexts, urging a shift towards a more service-oriented approach to foster long-term customer success.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode