Acquiring Minds The Dream Outcome: From $300k to $5m EBITDA
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Nov 20, 2025 Linh Tran, a self-funded search entrepreneur and owner of Advanced Commercial Group, shares his inspiring journey of transforming a small refrigeration business into a multi-million dollar platform. He discusses his unique 'Three Rs' search criteria for acquisitions and his undercover approach to understanding the business culture. With insights on work-life balance, value-based pricing, and nurturing employee loyalty, Linh highlights the importance of building systems and maintaining a healthy work environment, all while focusing on long-term wealth and legacy.
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Transparency Without Early Disclosure
- Linh never lied about his role but allowed staff to assume he was the IT guy and used that to listen and learn.
- After 18 months his ownership was revealed naturally and relationships remained strong with many staff.
Undercover Owner To Earn Trust
- Linh spent 18 months working undercover as the IT guy after acquiring his first company to learn the business and earn trust.
- He kept the seller employed and used gradual tech changes to let staff propose solutions and adopt them.
Introduce Tech With Small Tests
- Ask front-line staff simple, practical questions before imposing big tech changes to avoid disruption.
- Guide employees to prototype small fixes and scale only after they prove useful.
