TED Talks Daily cover image

TED Talks Daily

What will happen to marketing in the age of AI? | Jessica Apotheker

Dec 7, 2023
0
11:03
Snipd AI
Marketing expert Jessica Apotheker explores the transformative impact of generative AI on marketing, discussing potential productivity revolution and implications for creative aspects. She emphasizes the need for strategic adaptation, while cautioning against over-reliance on AI and the importance of human creativity.
Read more

Podcast summary created with Snipd AI

Quick takeaways

  • Generative AI can transform marketing by enhancing creativity and enabling personalized content.
  • Marketing professionals need to develop a 'left AI brain' by incorporating data scientists and engineers to leverage predictive AI tools.

Deep dives

The Promise and Reality of Productivity Leaps

The promise of productivity leaps due to AI has been a recurring theme for several decades. However, despite the advancements in technology, our workload has not decreased. Instead, we find ourselves handling longer word documents and more complex decision-making processes due to the explosion of data. Generative AI is expected to bring the next big revolution in productivity, particularly in marketing, with an estimated impact of up to 50%. The challenge lies in harnessing this opportunity effectively.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode