TED Talks Daily
What will happen to marketing in the age of AI? | Jessica Apotheker
Dec 7, 2023
Marketing expert Jessica Apotheker discusses how generative AI is reshaping the marketing landscape. She emphasizes the need for a balance between data-driven strategies and creative thinking. Apotheker warns about content overload while advocating for personalized marketing. She also highlights the importance of preserving brand identities in an AI-driven world, advocating for the reskilling of marketers to blend innovation with unique ideas, ensuring that creativity remains at the forefront even in a tech-driven future.
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Quick takeaways
- Generative AI can transform marketing by enhancing creativity and enabling personalized content.
- Marketing professionals need to develop a 'left AI brain' by incorporating data scientists and engineers to leverage predictive AI tools.
Deep dives
The Promise and Reality of Productivity Leaps
The promise of productivity leaps due to AI has been a recurring theme for several decades. However, despite the advancements in technology, our workload has not decreased. Instead, we find ourselves handling longer word documents and more complex decision-making processes due to the explosion of data. Generative AI is expected to bring the next big revolution in productivity, particularly in marketing, with an estimated impact of up to 50%. The challenge lies in harnessing this opportunity effectively.
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