TED Talks Daily What will happen to marketing in the age of AI? | Jessica Apotheker
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Dec 7, 2023 Marketing expert Jessica Apotheker discusses how generative AI is reshaping the marketing landscape. She emphasizes the need for a balance between data-driven strategies and creative thinking. Apotheker warns about content overload while advocating for personalized marketing. She also highlights the importance of preserving brand identities in an AI-driven world, advocating for the reskilling of marketers to blend innovation with unique ideas, ensuring that creativity remains at the forefront even in a tech-driven future.
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The Unfulfilled Promise of Productivity
- Jessica Apotheker recalls the promised productivity revolution of word processors and spreadsheets 30 years ago.
- Instead of working less, people created more extensive documents and presentations due to increased data.
Generative AI's Impact on Marketing
- Generative AI is transforming the core of marketing activities, potentially offering substantial productivity gains.
- Marketers need to strategize how to use this new productivity instead of defaulting to creating more content.
Personalized Content and Overload
- Generative AI can personalize content, potentially tailoring emails with relevant images and products.
- However, this could lead to content overload for consumers, as AI-generated content chases them across platforms.