Revolutionizing Marketing in the Age of AI

Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.

Want to help shape TED’s shows going forward? Fill out our survey!

Learn more about TED Next at ted.com/futureyou

For the Idea Search application, go to ted.com/ideasearch

Hosted on Acast. See acast.com/privacy for more information.