Jessica Apotheker

Marketing expert Jessica Apotheker discusses how generative AI is reshaping the marketing landscape. She emphasizes the need for a balance between data-driven strategies and creative thinking. Apotheker warns about content overload while advocating for personalized marketing. She also highlights the importance of preserving brand identities in an AI-driven world, advocating for the reskilling of marketers to blend innovation with unique ideas, ensuring that creativity remains at the forefront even in a tech-driven future.