Understanding the Value of the Herd

The main focus of this episode is on the value and importance of building a loyal and supportive customer base, referred to as the 'herd'. The speaker emphasizes that the wealth and success of an information marketing business come from the value generated by the herd over time. The key concept discussed is that the current income generated from the herd should be creating future bank deposits that are greater in size than the current deposits. This means that the business should be focused on building a relationship with the herd, increasing their value through involvement, frequency, and broadened content. By selecting the right herd and prioritizing the relationship with them, entrepreneurs can create wealth and long-term success.