Dan Kennedy's Magnetic Marketing Podcast The Money Aspects of Information Marketing (1 of 2)
Feb 18, 2022
Dan Kennedy discusses the importance of creating value in your business and emphasizes the role of the Herd, the group of people who continue to give you money month in and month out. They also talk about the early experiences in business and mail order marketing, the importance of selecting the right audience, and the significance of future bank value for building wealth.
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Cat Licked Stamps for Mailings
- Dan Kennedy used his cat to lick stamps for mailing envelopes in his first mail order operation.
- This quirky story highlights the humble beginnings of his information marketing business.
Herd Is Key Business Asset
- The true asset in information marketing is the herd, a group of customers who pay repeatedly.
- The entire business revolves around acquiring the right size and quality herd to generate desired income.
Think Who Before What
- Focus on who you want in your herd before deciding on your product or information.
- Target the right audience first; product is just bait to attract them.