The Money Aspects of Information Marketing (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
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Early Experiences in Business and Mail Order Marketing
The chapter discusses the speaker's early experiences in the business and their introduction to direct mail and mail order marketing. They talk about their awareness of a local business that employed students from their high school, and how this sparked their interest in the field. They also mention their first paid copywriting job for a company called Halberts, where they wrote a sales letter to sell beer mugs with family crests.
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