
The Money Aspects of Information Marketing (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
00:00
Selecting the Right Audience for Information Marketing
The speaker emphasizes the need to carefully choose the people in your audience for information marketing, sharing personal anecdotes about less-than-ideal audiences. They highlight the importance of a strong relationship with the audience and compare the value of a large but disengaged audience to a smaller, more engaged one.
Transcript
Play full episode