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The Money Aspects of Information Marketing (1 of 2)

Dan Kennedy's Magnetic Marketing Podcast

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Selecting the Right Audience for Information Marketing

The speaker emphasizes the need to carefully choose the people in your audience for information marketing, sharing personal anecdotes about less-than-ideal audiences. They highlight the importance of a strong relationship with the audience and compare the value of a large but disengaged audience to a smaller, more engaged one.

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