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18min chapter
The Money Aspects of Information Marketing (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
Selecting the Right Audience for Information Marketing
The speaker emphasizes the need to carefully choose the people in your audience for information marketing, sharing personal anecdotes about less-than-ideal audiences. They highlight the importance of a strong relationship with the audience and compare the value of a large but disengaged audience to a smaller, more engaged one.
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