How to Build Referral Programs + The “Outlier Algorithm"

Are you planning a referral program to grow your audience? There’s a strategy to make it work.

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about lessons learned from the godfather of referral programs, Louis Nicholls.

Nicholls is the co-founder of SparkLoop*, the app that powers 7 of the 10 largest newsletter referral programs in the world. It’s been used by major players like Tim Ferriss and James Clear to grow their audiences, and building it has given Nicholls unique insight into what does and doesn’t work in referral marketing.

Tune in to learn:

• How big your audience should be before starting a referral program
• What kinds of engagement and conversion rates you can expect to see
• The psychology behind referral programs and how to target your “whales”
• How to choose prizes that work economically
• and more…

The guys also dig into an interesting new framework called the “Outlier Algorithm” which can help you identify and pursue rare, high-value skills throughout your career.

(*Disclosure: Tim invested in SparkLoop back in the day)

Links to Cool Stuff Mentioned In The Show

• SparkLoop
• Aleyda Solis’ SEO FOMO Newsletter
• Brennan Dunn’s Create and Sell Newsletter
• Michael Simmons’ piece on the “Outlier Algorithm”

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