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6min chapter
How to Build Referral Programs + The “Outlier Algorithm"
The HeyCreator Show
The Keystone Tactic - The Referable Programme
The first lever that you have at your disposal for growing anything is like free marketing tactics. The big idea there is, you're trying to do things that get other people to talk about you. That'sre paid. Takes that to the next level by spending money to acquire people. He says it can be incredibly beneficial early on if your focus is not necessarily on getting as many people as possible,. But on creating the culture of sharing inside your newsleer. And he says, if you want to be really ambitious, you can aim for ten % but strive for ten%.
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