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4min chapter
How to Build Referral Programs + The “Outlier Algorithm"
The HeyCreator Show
You Have the Right Message Guy
Incentive structures can be used to motivate people in a positive way. For example, if you give away stickers as their first reward, and then maybe a key chain and a mug,. If you look at the cost that you pay for each of those prizes and sort of total it up and divide it by the number of new subscribersyou 're going to have - ideally your cost per acquisition should go down. The only thing that i would add to it is, when you look at a milestone programme, in the past, i've referred to this as a game. And i think you can think through these programmes using the principles of game theory, which speak too, like the motivations of
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