The Startup Ideas Podcast
How to build a $20m sales funnel from scratch
Oct 28, 2024
In this engaging discussion, Jonathan Courtney, Co-Founder and CEO of AJ&Smart, shares his expertise on crafting million-dollar sales funnels. He emphasizes that websites are brochures, while funnels are revenue-generating machines. You’ll learn why ugly funnels can outperform polished ones and the power of long-form content in capturing leads. Plus, Jonathan reveals how pixeling and retargeting create a marketing web, and why email marketing is evolving, tailored for maximum engagement.
01:05:37
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Quick takeaways
- Sales funnels are crucial for driving conversions, significantly outperforming standard websites by focusing visitors on specific actions.
- The 'ugliest' funnels often yield the highest revenue, emphasizing that functionality and quick launches are more important than aesthetics.
Deep dives
Understanding the Concept of Funnels
Funnels are step-by-step processes designed to transition potential customers from being complete strangers to paying clients. Unlike a website, which serves as a broad overview of goods or services, a funnel concentrates on guiding visitors toward a single action, such as making a purchase or booking a consultation. The comparison illustrates that websites are often referred to as 'shadow funnels,' lacking the focused approach necessary for driving sales or leads. It is crucial to differentiate between a website's browsing nature and a funnel's direct call to action, which can significantly impact conversion rates.
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