1min chapter

The Startup Ideas Podcast cover image

How to build a $20m sales funnel from scratch

The Startup Ideas Podcast

CHAPTER

Unlocking the Secrets of Direct Response Marketing

This chapter explores the importance of direct response marketing within sales funnel strategies, featuring examples from established brands like Eight Sleep and AG1. It introduces the 'MIFK' concept, or 'Most Incredible Free Gift Ever,' as a powerful tactic to enhance marketing effectiveness.

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