LITerally

The Shift in Storytelling (Session 2 with Jackie)

Mar 19, 2025

Dive into the emotional power of vulnerability as Jackie shares her personal journey and its unexpected business impacts. Explore how authentic storytelling can not only connect with audiences but also drive sustainable growth. The hosts discuss the crucial balance between advertising and organic content in achieving business goals. They also tackle the unique challenges women face in entrepreneurship, emphasizing the need for empowerment through personal narratives. This engaging conversation highlights actionable steps for scaling while maintaining authenticity.

53:03

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Episode notes

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Quick takeaways

Jackie's experience revealing personal struggles demonstrates how vulnerability can deepen audience connections and drive tangible engagement results.

Authentic storytelling not only aids personal healing but also strategically attracts customers when narratives resonate with potential clients.

The conversation emphasizes the necessity of self-trust and the effective balancing of organic and paid strategies for sustainable business scaling.

Deep dives

The Power of Vulnerability in Business

Sharing personal experiences can significantly relieve stress and burnout. A client articulated how opening up about her struggles allowed her to connect more deeply with her audience, lifting a heavy emotional burden. The act of vulnerability can foster transparency, which not only benefits the individual but also enhances audience engagement. This connection led to tangible results, such as an increased response from followers and even new memberships driven by the authenticity of the message.

Intro

2min

The Power of Authentic Storytelling

7min

The Art of Blending Storytelling and Advertising

2min

Balancing Ads and Organic Growth

4min

Balancing Growth and Authenticity in Marketing

19min

Empowerment Through Storytelling

18min

Fostering Accountability and Supportive Communication

2min

In this episode we find out how sharing vulnerably went for Jackie, and talk next steps for scaling. We dive into important questions we need to be able to answer to really trust ourselves in business, and discuss whether it’s time for Jackie to hire a social media team. Ultimately, this is a very important conversation on what’s working right now, what mindset is required behind that, and how to practically implement that into your business.

In this episode, you’ll hear:

The surprising results that came from Jackie’s big personal share
The marketing that leads to the most sustainable and scaleable results (that most of our industry won’t acknowledge)
The grief that we have to acknowledge and process during certain seasons of our business
One of the most important questions you can ask yourself in business (that informs every other step you’ll take)
What I’m recommending to Jackie about hiring a social media team
A big shift that’s occurred in how people are buying (and what our selling needs to look like)

Episode Links

Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website