Balancing Growth and Authenticity in Marketing

In this episode we find out how sharing vulnerably went for Jackie, and talk next steps for scaling. We dive into important questions we need to be able to answer to really trust ourselves in business, and discuss whether it’s time for Jackie to hire a social media team. Ultimately, this is a very important conversation on what’s working right now, what mindset is required behind that, and how to practically implement that into your business.   

In this episode, you’ll hear:

• The surprising results that came from Jackie’s big personal share
• The marketing that leads to the most sustainable and scaleable results (that most of our industry won’t acknowledge)
• The grief that we have to acknowledge and process during certain seasons of our business
• One of the most important questions you can ask yourself in business (that informs every other step you’ll take)
• What I’m recommending to Jackie about hiring a social media team
• A big shift that’s occurred in how people are buying (and what our selling needs to look like)

Episode Links

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