The Skinny Confidential Him & Her Show The Real Reason People Don’t Eat Well & What You Need To Know To Fix It - Ft. Elizabeth Stein Of Purely Elizabeth
Sep 20, 2024
Elizabeth Stein, founder of Purely Elizabeth and a certified holistic nutritionist, shares her journey from kitchen crafting to national granola brand success. She discusses the common pitfalls that keep people from eating well, like reliance on packaged foods filled with additives. Elizabeth emphasizes the importance of morning routines for productivity and balancing flavor with nutrition in product development. Plus, hear her insights on superfoods and caring for the nervous system to enhance well-being.
AI Snips
Chapters
Transcript
Episode notes
Muffin Epiphany
- Elizabeth Stein's 'aha' moment came when her healthy blueberry muffins, made with superfoods, were more popular than her nutrition consultations at a triathlon.
- This led her to pivot and start Purely Elizabeth, initially as a side hustle.
Daily Candy Boost
- After initial success at a triathlon, Elizabeth Stein's granola received unexpected national attention from Daily Candy, leading to $10,000 in orders within 3 hours.
- This rapid surge in demand solidified her transition from side hustle to a full-fledged business.
Figure It Out
- Figure things out as you go and adopt a growth mindset.
- Don't be afraid to ask for help and learn from others in the industry.