Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel

Sep 19, 2024

Christian Lachel, Chief Creative Officer at BRC Imagination Arts, has over 20 years of experience in immersive brand experiences. He shares insights on the groundbreaking Johnnie Walker Princes Street in Edinburgh, discussing its role in whisky tourism and Scottish culture. Lachel reveals how personalized, AI-driven flavor profiles enhance visitor experiences. He emphasizes the importance of building emotional connections through storytelling, transforming customers into heroes, and fostering meaningful relationships beyond transactions.

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Intro

00:00 • 2min

Elevating Whisky Tourism: The Johnny Walker Experience

01:53 • 6min

Discovering Your Whiskey Flavor Profile

07:40 • 5min

Personalized Experiences: AI Meets Artistry

12:11 • 9min

Building Emotional Connections Through Immersive Experiences

21:08 • 7min

Celebrating Quality and Community in Storytelling

27:59 • 2min