Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel
Future of StoryTelling (FoST)
00:00
Discovering Your Whiskey Flavor Profile
This chapter explores an innovative experience at a whiskey distillery that helps visitors identify their personal flavor profiles through an empathetic design approach. Utilizing an AI-driven platform called 'flavor print', guests answer questions to receive tailored whiskey selections, enhancing their tasting journey.
Transcript
Play full episode
