Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel
Future of StoryTelling (FoST)
Personalized Experiences: AI Meets Artistry
This chapter examines the innovative integration of artificial intelligence in creating personalized drinking experiences at a unique venue, highlighting custom bottle designs and emotional connections. It emphasizes the importance of community engagement and the impact of memorable culinary experiences that resonate with cultural heritage.
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