AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
6min chapter
Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel
Future of StoryTelling (FoST)
Elevating Whisky Tourism: The Johnny Walker Experience
This chapter delves into the innovative Johnny Walker experience in Edinburgh, highlighting its role in promoting Scottish culture and tourism through immersive storytelling. It details the extensive eight-floor layout designed to engage visitors, featuring unique attractions like a whiskey maturation space, themed bars, and an educational Journey of Flavor tour.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode