Authentic Brand Engagement at Johnnie Walker Princes Street — Christian Lachel
Future of StoryTelling (FoST)
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Elevating Whisky Tourism: The Johnny Walker Experience
This chapter delves into the innovative Johnny Walker experience in Edinburgh, highlighting its role in promoting Scottish culture and tourism through immersive storytelling. It details the extensive eight-floor layout designed to engage visitors, featuring unique attractions like a whiskey maturation space, themed bars, and an educational Journey of Flavor tour.
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