Decoder with Nilay Patel
CEO David Baszucki's mission to make Roblox a billion-player platform
Oct 12, 2023
David Baszucki, Founder and CEO of Roblox, shares his insights on transforming the platform from a kid-centric space to a creative hub for all ages. He discusses the integration of AI to assist content creators and the strategies for attracting a more mature audience. David also highlights the innovative ways Roblox is evolving into a social networking experience, incorporating advertising into immersive environments. His vision encompasses a future where fashion and creativity thrive, making Roblox a billion-user platform.
31:54
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Quick takeaways
- Roblox aims to be a platform where users can develop games and experiences, not just a product.
- Roblox sees the potential of generative AI to assist content creators on their platform in the future.
Deep dives
Roblox's Push to Become a Platform for Adults
Roblox, traditionally seen as a platform for kids, is expanding its audience by targeting adults. The company aims to be more than just a product and is focused on becoming a full-fledged platform where users can develop games and experiences. While Roblox embodies the idea of a metaverse, CEO David Bazooki prefers not to use that term. He believes that AI plays a crucial role in Roblox's business, particularly in functions like efficiency, translation, and safety. The company is also exploring the potential of generative AI to assist content creators in the future.
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