Decoder with Nilay Patel cover image

CEO David Baszucki's mission to make Roblox a billion-player platform

Decoder with Nilay Patel

CHAPTER

The Future of Retail Advertising in Immersive Experiences

This chapter explores the integration of advertising within immersive virtual experiences in retail, showcasing successful examples like Gucci's runway simulation. It highlights how brands can create meaningful consumer engagements that connect digital interactions with traditional shopping experiences.

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