Search with Candour - SEO podcast Free Keyword Research Tools You Need To Know | Kobi Omenaka
May 19, 2025
Kobi Omenaka, a digital marketing pro with a rich history at Amazon and various startups, teams up with Jack Chambers-Ward to dive into the world of free keyword research tools. They discuss leveraging customer conversations and news trends for SEO insights. Kobi stresses the importance of understanding search intent and engaging with niche communities. Gain actionable strategies for effective keyword research without spending a dime while also exploring how branding and language impact consumer connections.
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Engage Customers and Small Communities
- Speak directly to your customers at all stages of their journey.
- Small, engaged communities can generate more revenue than large traffic volumes.
Manual Google Search for Keywords
- Perform manual keyword research on Google by checking search results and competitor content.
- Use this to understand search intent and competitive viability before buying expensive tools.
Use Customer Language in Content
- Talk to customers, record and transcribe conversations to extract authentic keywords.
- Use these direct phrases to create content that resonates deeply and boosts conversion rates.