Evolving Search Strategies

Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free.

They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console.

The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities.

Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank.

Follow Kobi

• Kobi’s digital marketing: https://kobestarr.io/
• Kobi’s podcasts: https://stripped.media/
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
• Bluesky: https://bsky.app/profile/kobestarr.bsky.social
• Instagram: https://www.instagram.com/kobestarr/

00:00 Introduction to Free Keyword Research

01:19 Meet the Guest: Kobe Omenaka

04:13 Kobe's Digital Marketing and Podcasting Journey

07:21 Exploring Free Keyword Research Tools and Strategies

20:47 The Importance of Understanding Customer Language

33:03 Understanding Your Audience

34:16 The Power of Branding

36:25 The Importance of Touchpoints

40:10 Keyword Research and Content Creation

49:53 Community Engagement and SEO

54:16 Kobi’s recommendations

01:03:28 Conclusion and Upcoming Episodes