In this e-book, Seth Godin addresses the common pitfalls of PowerPoint presentations and provides advice on how to improve them. Godin emphasizes the importance of clarity, simplicity, and effective communication. He argues that most presentations fail because they are overly complex, filled with too much information, and poorly designed. The book offers practical tips on how to make presentations more engaging and effective, such as using no more than six words on a slide and avoiding unnecessary details.
In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market. He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention. Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out. The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.
In 'Essentialism: The Disciplined Pursuit of Less,' Greg McKeown argues that by applying a more selective criteria for what is essential, individuals can regain control of their time and energy. The book is divided into sections such as Explore, Eliminate, and Execute, providing practical advice on distinguishing the vital few from the trivial many and eliminating non-essential activities. McKeown emphasizes the importance of clarity of focus, the ability to say 'no,' and living 'by design, not by default.' This approach helps readers achieve more by doing less and making the highest possible contribution in their personal and professional lives.
Episode 099: Clay Hebert - How You Should Always Introduce Yourself
Clay Hebert is a giving leader who has experienced immense success in multiple life categories. He has personally helped me in many ways along this podcasting journey. I particularly enjoyed the part of our conversation where we riffed on his famous “6 Word Introduction.” I put Clay on the spot to help me answer the question (that we all get daily), “What do you do?” I think you’ll find a lot of use about of this live one on one workshop style conversation and it certainly is applicable to your life.
Clay Hebert is a marketing strategist and the founder of Crowdfunding Hacks, where he helps entrepreneurs and creatives fund their dreams. As one of the world’s leading crowdfunding experts, Clay has helped over 150 entrepreneurs raise over $50 million on popular crowdfunding platforms Kickstarter and Indiegogo. A frequent keynote speaker, Clay engages audiences around the globe on innovation, creativity, crowdfunding, marketing, entrepreneurship and the future of work. Clay has trained senior leaders at Fortune 500 organizations and his corporate speaking clients have included Accenture, Pfizer, Zappos and some of the top universities and nonprofits in the world and he advises corporations, executives and startups on strategy, marketing, innovation and culture independently and through Clarity.fm, Exobase and the First Growth Venture Network. Clay has written for The Washington Post, Forbes and The Next Web and his work has been featured in The New York Times, Entrepreneur, Fast Company, Lifehacker and The Financial Post. He is a regular guest on FOX Business.
Episode 099: Clay Hebert - How You Should Always Introduce Yourself
Subscribe on iTunes or Stitcher Radio
The Learning Leader Show
“What’s Important But Not Urgent? Let’s Design Your Perfect Day.”
In This Episode, You Will Learn:
- Self-awareness (Being Honest about what they don’t know), curiosity, and saying “I don’t know” are the qualities of people who have achieved high levels of success
- How to understand and focus on you “important but not urgent” time
- Design your perfect day… Really take time to think about it
- The power of “Purple Cow” and Seth Godin
- Breaking PowerPoint rules – Get rid of all the words! It should be a visual presentation
- Answering the question, “What do you do?”
- Clay’s 6 word response…
- Read Greg McKeown’s book: Essentialism- The Disciplined Pursuit Of Less
- Living with Jason Zook in Southern California and the positive effect it can have living with creative people
- Surrounding yourself with people a level up from you – Accelerating your ideas
- Seth Godin’s Alt MBA and the power of it
- The power of waking up every day with a child’s mind
“I believe everyone can be a leader and I show them how.”
Continue Learning:
You may also like these episodes:
Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks
Episode 085: Jessica Lahey – Why Your Parenting Style Is Wrong
Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion
Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts
Did you enjoy the podcast?
This was a jam packed episode full of great content. Clay Hebert is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!
Episode edited by the great J Scott Donnell
Bio From Clay Hebert
Clay Hebert is a marketing strategist and the founder of Crowdfunding Hacks, where he helps entrepreneurs and creatives fund their dreams. As one of the world’s leading crowdfunding experts, Clay has helped over 150 entrepreneurs raise over $50 million on popular crowdfunding platforms Kickstarter and Indiegogo. A frequent keynote speaker, Clay engages audiences around the globe on innovation, creativity, crowdfunding, marketing, entrepreneurship and the future of work. Clay has trained senior leaders at Fortune 500 organizations and his corporate speaking clients have included Accenture, Pfizer, Zappos and some of the top universities and nonprofits in the world and he advises corporations, executives and startups on strategy, marketing, innovation and culture independently and through Clarity.fm, Exobase and the First Growth Venture Network. Clay has written for The Washington Post, Forbes and The Next Web and his work has been featured in The New York Times, Entrepreneur, Fast Company, Lifehacker and The Financial Post. He is a regular guest on FOX Business.
After a decade solving complex problems for global clients at Accenture, the world’s largest consulting firm, Clay left corporate America and attended the most selective and unique MBA program in the country, a six month journey working with Seth Godin and eight other amazing people. Clay is active on Twitter at @clayhebert. He teaches crowdfunding at CrowdfundingHacks.com and writes about marketing, innovation and the future of work on his own blog at ClayHebert.com.
The Learning Leader Show With Ryan Hawk 
