Evernest Property Management Show Episode 147: What Separates an Average Business Development Manager (BDM) from a Killer BDM?
Jun 9, 2025
Explore what sets top Business Development Managers apart in the property management world. Discover the crucial traits, like personality and market knowledge, that define high performers. Learn how effective hiring practices and follow-up strategies can transform average salespeople into exceptional ones. The conversation highlights the power of building relationships and trust for long-term success, alongside the essential role of BDMs in representing brand values. It's a treasure trove of insights for anyone in sales!
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Episode notes
Sell Without Hard Selling
- Killer BDMs sell without hard selling by acting as consultants and trusted advisors.
- Add value by sincerely helping clients solve problems, even if it doesn't immediately result in a sale.
Master Local Market Knowledge
- Killer BDMs possess deep local market and product knowledge to build credibility.
- They proactively learn about the market by immersing themselves in local information and relationships.
Follow Up Like A Pro
- Follow up persistently, calling leads multiple times over weeks.
- Use the CRM to stay disciplined but always pick up the phone personally to build trust.
